What happens to catering companies that have to deal with event cancellations due to quarantine? Some are dedicated to making donations, while others try to boost their business strategies to stay afloat. Join us to discover what is currently happening in the world of catering.
Donating
For example, following the suspension of the N.B.A. games in Los Angeles, the Levy Restaurants’ catering made after donating 7,000 pounds of food to the local homeless shelters. This is much better than having all those products locked in the garage.
However, they were not the only ones to make donations. The Manchester-based celebrations catering company donated 400 pounds of meat to a homeless shelter. They said the goods were destined for St. Patrick’s Day celebrations.
In another city, the Denver-based Occasions Catering Company partnered with the non-profit organization Don’t Waste. Together they donated large amounts of prepared food to the Denver rescue mission. They even made the news for this gesture.
Many of the catering companies are having the same warm-hearted ideas to deal with their leftover products. We all know that you would like a large donation of deliciously baked lamingtons, right?
Transforming and Evolving
Some catering companies have decided to take their businesses to the next level. In this case, Jennifer Coman, director of marketing and events, is using servers who had been cut from events as delivery drivers.
They went from being catering creators to logistics managers and delivery drivers instead of offering a live catering service. Now they introduce the same services but packaged and straight to their customers’ homes.
As we can see, most caterers are reinventing their purposes because of the quarantine. Others are making donations and taking their mission a little further to philanthropy.
Unfortunately, all companies are undergoing a resounding change due to the current situation in the world, but that does not mean that we must put aside our inner human caring instincts.